Did you ever ask yourself “how can I view the leading brands’ banner ads?”.
Sometimes you have to find out what other companies are doing in the digital marketing space, as digital marketers, we must know what our competitors or other leaders are doing, this way we can get inspired by amazing work or update our creative and messaging according to what is going on in the market.
As we all know on social media channels it is easier to view ads of specific brands, but what about other digital channels that are using banners? That is where Moat is super helpful for us.
Super short: Search for a brand/company and find all the banners they are using in digital advertising.
A bit longer: Moat is a data measurement tool by Oracle, using one of its free capabilities, we can view banners used in digital advertising from a variety of brands/ companies in different ad distribution channels (like GDN, the google display network).
How does it work?
It is super easy to find and view competitor banner ads, check this out!
Step 1: Go to Moat.com
Step 2: Use the search bar for any brand you wish to view banner ads for (if the brand is too small it may not show, use a leading global brand if possible).
Step 3: Then you will be redirected to the banners view page, here you can see at the top right-hand side the number of ads we can view. At the centre, you can see ads the company is running.
Hover over a banner to view more info about it like: Device, Dimensions and Date Active.
Step 4: At the bottom, we can see the “Load More” button, click it for more banner examples.
Final Thoughts:
This is a really useful tool for all digital marketing / advertisers out there – for working with your creative team, getting some ideas or for your competitor analysis.
The tool is free and effective, so feel free to share this post in your social media channels, it may help others in their way to creating some great digital banners.
Get Strategy | Get Digital Marketing | Get Services for B2B Startups
