Linkedin SSI - the Social Selling Index, what you need to know
In this blog post you are going to learn about the Linkedin SSI, what it’s for and how it can help you.
First, it is made for Social Selling (Social Selling in a nutshell: is a way of selling via developing relationships with a potential client, the relationship can be developed offline or online on social networks, it is a very common method in business development).
The SSI or Social Selling Index is a metric that expresses your profile’s rank in various fields, relative to your Linkedin network.
It is a number between 1-100 (100 being the top), it measures your activity on Linkedin and tells you how affective it is in the following fields:
Should you care about the score?
It should be extremely important for you especially if you are working as a sales rep or at the B2B space. If you are using Linkedin Sales Navigator, you should check your SSI, it might predict the likeliness of your profile helping you get new prospects.
The score can help HR, Recruiters, SDR, Business development and sales as I mentioned before get a better understanding of their profit’s performance (alongside the Linkedin profile insights).
Each field can earn you up to 25 points, that make up the top score (100).
In Linkedin YOU ARE THE BRAND. YOU ARE THE PRODUCT.
The First metric is Establishing your professional brand – this score is based on:
- Your posts on Linkedin - create and share contact on the platform
- Your profile completion (summary, experience, photo etc...).
- Adding rich multimedia to your profile (like: slideshows, links, photos and videos)
- Interact with other's posts in you network and beyond
- Adding your skills to your profile (makes it easier to see if others endorsed you). Giving and receiving recommendations.
Branding is super effective if you are aiming to be a market leader or an influencer in your market.
The second metric is “Finding the right people” – this score is based on:
- Using Linkedin's search tool
- Connecting to new people with an intro
- Joining Linkedin Groups
- Reviewing your "who's viewed your profile"
The metric is telling you if you are maximizing your Linkedin profile capabilities to find prospects.
The third metric is “Engaging with insights”- this score is based on:
- Post relevant content, give your connections insights
- Share data on the platform
- Create engaging discussions on posts
- When reaching out communicate a personal message
Linkedin is scoring your communicating skills with connections and prospects on the platform.
The last metric is all about Building relationships- this score is based on:
- Connecting with new prospects
- Adding Senior-level people
- Being connected within your team or company
- Nurturing relationships and reaching out with relevant information
The last metric is all about the growth of your Linkedin network. How you are developing, nurturing, and building your relationships within your network. At the end, keep on providing value to prospects, driving engagement and maybe there is a profitable deal down the line.
More metrics in Linkedin SSI
Linkedin tells us that Social selling leaders get better results!
45% more opportunities than peers with lower SSI, 51% more likely to reach quota and 78% of social sellers outsell peers who don’t use social media. What do you think? are you ready to start using the SSI?
The score is given daily and you can fallow it in the Weekly Social Selling Index – that shows your SSI’s weekly trend
Compare yourself through your score to people in your Industry: this is an average score of people in your industry.
You can also compare yourself through your score to people in your Network: this is an average score of people in your Network.
How can I see my Linkedin SSI (Social Selling Index)?
in conclusion, use your SSI to drive more sales, create more opportunities and establish your personal brand on Linkedin.
